McDonald’s Worldwide

WW24 is a bi-annual conference that Mcdonald’s hosts for its franchisees, suppliers and staff to celebrate the brand and look forward to future growth. For the first time in its history the show left the US and was hosted in Barcelona Spain. The show includes an experience floor, two restaurants, TED talk style global sessions and final night shows, this year featuring The Killers and Dua Lipa. Oversaw operations of the creative team, project management and production of key elements.